Books for Better Living 6.13.18
If you think astrology has a lot to say about you based on your sun sign, you should see the rest of your chart. Budding astrologers and the simply astro-curious are in for a treat with Carolyne Faulkner’s new book The Signs. In plain language that anyone can understand, Faulkner lays bare the secrets of the stars. You’ll learn how to read your whole chart, how to identify what the twelve signs are like when they’ve “gone right” and “gone wrong,” and get tips for handling the forecasts you’ve been dealt. The Signs is a go-to guide for planning your life — or maybe just your summer. In honor of Faulkner’s work, here’s a guide to how your summer can go when you’re practicing the energy of your sign “gone right.”
A total eclipse plunges the world into darkness. In the absence of the sun, the world is cold. The shadows of night fall unexpectedly in the middle of the day. Monday’s total eclipse of the sun is about facing those shadows.
The shadow self is that within us which is untamed, deemed uncivilized and therefore repressed. Some call it the wild part of ourselves. Banished from the self, the wild can grow ugly and violent. But if given a healthy space in which to breathe, the wild is a vital part of the whole. Your shadow self can signal anger to protect you. It can connect you with other, equally flawed humans. It has lessons to teach you about yourself, about what you will and will not put up with, about what you want.
I worked with Penguin Random House's Read It Forward team to create unique, entertaining website content that would capture readers' email addresses for the newsletter. I pitched the editor 2017 horoscopes with a year's worth of book recommendations for each zodiac sign. As an astrologer, I knew I could map out the year ahead, and as a book lover I had plenty of books in mind to help people ride the ups and downs of 2017. The horoscopes were so popular that I was asked to write them again for 2018 and 2019.
This is one of the most successful pieces of content on the website.
Data on the 2017 Literary Horoscopes
From January 1, 2017 - October 18, 2017:
Read It Forward gained 8,800 newsletter subscribers.
The horoscopes were downloaded over 10,000 times.
The average time spent on the page was 1 minute 36 seconds.
The page received 135,893 page views.
118,100 of those were unique page views.