I’m a coach, astrologer, and writer. “Storyteller and Crossroads Guide” is the basket in which I contain these offerings. Everything in this basket—stories, conversations, and stars—is medicine for the modern world.
Massage therapist Adam Cook needed a website for his company, Lev Val Mind + Body. Lev Val means "live well" in Swedish. Adam wanted to communicate his philosophy of living well in the copy for his personal and corporate services.
Energize Your Voice was founded by Minna Taylor, a communication coach offering unique, holistic workshops for businesses and individuals. She needed copy for two sales pages: "Energize Yourself" and "Energize Your Company Culture," as well as revised descriptions for her classes on EventBrite. I came up with copy to fit her fun, energetic approach to genuinely human communication.
Camfisto, a New Jersey based video production company, needed copy for its latest offering: Fluent Video. It's a simple, 3-step process for small businesses who want video marketing. They wanted the copy to be as clear and simple as their concept. I wrote copy for their website, social media ads, and banner ads.
I worked with Penguin Random House's Read It Forward team to create unique, entertaining website content that would capture readers' email addresses for the newsletter. I pitched the editor 2017 horoscopes with a year's worth of book recommendations for each zodiac sign. As an astrologer, I knew I could map out the year ahead, and as a book lover I had plenty of books in mind to help people ride the ups and downs of 2017. The horoscopes were so popular that I was asked to write them again for 2018 and 2019.
This is one of the most successful pieces of content on the website.
Data on the 2017 Literary Horoscopes
From January 1, 2017 - October 18, 2017:
Read It Forward gained 8,800 newsletter subscribers.
The horoscopes were downloaded over 10,000 times.
The average time spent on the page was 1 minute 36 seconds.
The page received 135,893 page views.
118,100 of those were unique page views.
See the 2019 Literary Horoscopes at Read It Forward.
In November and December 2016, I worked on site with Huge's editorial team to edit content for their client, Think with Google. My primary role on this project was to find data points in one of Google's research reports on mobile travel apps and edit them into "nuggets": digestible, shareable pieces of relevant data for marketers. On the left are some of the nuggets I found and edited.
I also helped to edit some long-form content on marketing for the client, and I did some of the initial copywriting for the new Think with Google home page and links.
MineMine Kids is an ecommerce startup retailing premium clothing and products for children ages 0-18. I worked with them in August and September 2016, when they were getting ready for launch. After interviews with the company's founders, I created marketing materials including a press release with an additional question and answer section, and a straightforward, engaging company profile.
Download the press release, Q&A, or business profile to see samples of the types of marketing materials I can create for you.